Marketing Social Issue Topics - Is it Just Hype?

Marketing Social Issue Topics - Is it Just Hype?If you're trying to market your e-book or any other kind of product, it's not a good idea to try to sell your issue topics on the internet. It's just like trying to sell a product through a television or radio commercial.No matter how much the media would love to portray people in today's online world as technologically sophisticated and out to do everything possible to get rich, people still have very little patience when it comes to reading. And since you want to sell your book, you must be able to market it in an effective way.Let's face it, when you tell somebody that you're offering them a solution to a problem, you don't really have to make it sound too good. You need to be realistic. Most people are quite open about wanting to find solutions to their problems and being able to promote your product in a real effective way is one of the most important factors to getting your sales figures up.This is where the internet comes in very handy, since it makes it much easier for you to market your social issue topics to a much wider group of people. Your social message is likely to appeal to a far broader audience since it's delivered in a format that's easy to understand and follow.That said, having your product available on the internet is not a good idea, because it allows people to get hold of your product without you having to go through the trouble of sending out press releases, flyers, etc. This means that you may lose customers if you're using the internet to promote your e-book or your product.In the end, there's no doubt that the best way to market your e-book or other kind of product is to have a real business meeting with the person who's interested in getting your e-book or other kind of product. Not only can you discuss the issue or problem you're trying to solve, but you can also discuss what makes your e-book or product different from all the others out there.That's the main thing you need to convey when you're talking to somebody about selling your e-book. Just make sure that you make the sales pitch interesting enough for them to listen to.

What Is It Like to Be a Marine Biologist

When you picture a marine biologist, what comes to mind? Perhaps a dolphin trainer or Jacques Cousteau? The fact is, marine biology covers a wide range of activities as well as aquatic organisms—and so does the job of a marine biologist. To find out what a marine biologist is, what marine biologists do, and how you can follow that career path should you decide its for you, read on. What is a Marine Biologist? Marine biology is the study of plants and animals that live in saltwater, therefore, a marine biologist is someone employed in that field of study.  However, the more you think about it, the more youll realize that the umbrella term marine biologist is a very general one that encompasses pretty much anyone on a professional level who studies or works with things that live in saltwater. While some marine biologists do study and train whales and dolphins, the vast majority pursue a wide range of other activities, including everything from fish, crustaceans, and seals to sponges, seaweed, coral, and other deep-sea creatures including tiny plankton and microbes. While the term marine biologist is very general, those who work in the field usually have more specific titles, depending on what they do. For example, an ichthyologist studies fish, a cetologist studies whales, a  microbiologist  studies microscopic organisms. Some tools used to study the biology of marine organisms include sampling tools such as plankton nets and trawls, underwater equipment such as video cameras, remotely operated vehicles, hydrophones and sonar, and tracking methods such as satellite tags and photo-identification research. Where do Marine Biologists Work? Some marine biologists focus on a single species, while others look at larger environments and habitats. A marine biologists job may involve fieldwork, either in or on the ocean, a salt marsh, a beach, or an estuary, again, depending on their specialty. Marine biologists may work on a boat, scuba dive, use a submersible vessel, or study marine life from shore. Or, they might work in a combination of places, starting out by collecting specimens, and then taking them back to an aquarium, where they can observe and care for them, or to a lab for use in a variety of study applications, including DNA sequencing and medical research. In addition to fieldwork, marine biologists teach at colleges and universities and are also employed by government agencies, non-profit organizations, privately-owned businesses, aquariums, and zoos. Educations and Experience To become a marine biologist, you will likely need, at a minimum, a bachelors degree, and possibly a graduate degree, such as a masters or Ph.D. Science and mathematics are important elements of a marine biologists education, so you should apply yourself to those fields as early as you can—high school, or even sooner. Since jobs in the marine biology field are competitive, it will be easier to get a position if youve already gained relevant experience during high school and college. Even if you dont live near the ocean, you can get relevant experience. Work with animals by volunteering at an animal shelter, veterinary office, zoo or aquarium. Even experience not working directly with animals in these institutions can be helpful for background knowledge and experience.   Reading and writing well are important skills for a successful career as marine biologists. If you decide to pursue this career, youll be required to read a great deal of course material and be expected to write substantive reports to indicate you understand the material. Take as many biologies, ecology, and related courses in high school and college that you can, and be open to learning about new technology. According to advice from Stonybrook University (which has an excellent marine biology department), you might not necessarily want to major in marine biology as an undergraduate, although its often helpful to pick a related field. Classes with labs and outdoor experiences offer great hands-on experience. Fill your free time with volunteer experience, internships, and travel if you can in order to learn as much about the ocean and its inhabitants as you can. This will give you lots of relevant experience that you can draw upon when applying for grad school or jobs in marine biology. How Much Does a Marine Biologist Get Paid? Positions are competitive, and as a result, a marine biologists salary may not necessarily reflect all of their years of schooling and/or experience. However, in exchange for relatively lower pay, many marine biologists enjoy working outside, traveling to beautiful places, and not having to dress formally to go to work, as well as being able to make a positive impact on science and the world while generally loving what they do. The  salary  of a marine biologist depends upon their exact position, their experience, qualifications, where they work, and what they are doing. Pay can range from a volunteer experience as an unpaid intern to an actual salary of anywhere from $35,000 to $110,000 per year. According to the U.S. Bureau of Labor Statistics, as of 2016, the median annual salary for an established marine biologist was about $60,000. Marine biologist jobs considered more fun (i.e., with more time in the field) may pay less than others as they are often entry-level technician positions that are paid by the hour. Jobs that entail increased responsibility will likely mean that youll be spending more time inside working at a computer. James B. Wood, a marine biologist working at the Bermuda Institute of Ocean Sciences, reported in a 2007 interview that an average salary for marine biologists in the academic world was in the $45,000 to $110,000 range—although he cautions that much of the time marine biologists must raise those funds themselves by applying for grants. Finding a Job As a Marine Biologist Sadly, as many jobs in marine biology are dependent on governmental funding and grants, growth opportunities are not as abundant as they might once have been. That said, there are still many online resources for job-hunting, including career websites. You can also go directly to the source—including websites for government agencies (for example, related agencies such as  NOAAs career web site) and the career listings for departments for universities, colleges, organizations, or aquariums where youd like to work. The best way to get a job, though, is by word-of-mouth or working your way up to a position. Through volunteering, interning, or working in an entry-level position, youre more likely to learn about available job opportunities. The people in charge of hiring might be more likely to hire you if theyve worked with you before, or if they get a stellar recommendation about you from someone they know. Sources and Additional Reading Biological Scientists.  U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook, 2018Becoming a Marine Biologist. Stony Brook UniversityMarine Biologist. Vancouver AquariumMarine Biologist Salary: Becoming a Marine Biologist. 2007. PayScale.So You Want to Be a Marine Biologist? The Love Lab, University of California at Santa Barbara.

The Value Of Philosophy And Its Influence On Society

The value of philosophy lies in its ability to influence a society and/or provide wisdom to others. Often philosophy is mistakenly thought of as inadequate compared to science. Breakthroughs in medicine allow us to live healthier and longer lives; While technological advances allow for a more connected and convenient world. Despite popular belief, philosophy is just as evident as science in advancing society. Contrary to the empirical measurement’s that science provides, philosophy provides wisdom and a new way of thought. Philosophers like Socrates, Audre Lorde, and Zhuangzi seeked knowledge to further develop their society. In some instances, a philosopher’s idea came to be reality, for instance Mary Wollstonecraft’s and Karl Marx’s ideas. Philosophy is found behind everyday laws, culture, etc†¦ The impact philosophy truly has on society is grand though it might be difficult to recognize. Socrates was known for challenging the people of Athens, incl uding the leaders, about their views and conventional ways. The Apology by Plato describes Socrates defending himself against an accusation involving the corruption of the youth. Socrates defends himself by stating that he knows he is not the wisest of men however that in itself proves he is wise. This, in return, explains why he has made it a duty of his to call out the leadership of Athens and prove their deceptiveness. According to Plato Socrates stated, â€Å"I am that gadfly which God has attached to the state, and all day longShow MoreRelatedPlato and Platipus1186 Words   |  5 PagesIt is normal to underestimate the power of philosophy. It is a social science that has lost influence in the 21st Century because many do not understand how this science can help humans achieve true happiness. Though philosophy is a heavy subject, it is the science with the most results regarding human nature and knowledge. Philosophy offers guidance to understand human behavior as well as to q uestion our presence and our real role in society. It is one of the leading social sciences because manyRead MoreWhat Does Culture Affect Hr Philosophy, Policies And Programs?1098 Words   |  5 Pages1.- Culture gives societies their distinctive flavor and provides a guide as to how people interact and what they expect from one another. How does culture affect HR philosophy, policies and programs? Culture consists of symbolic system of values, attitudes, beliefs, and perceptions about appropriate behaviors that are shared in our society as a way of life. In other words, culture is a set of meanings (senses) and values that inform a particular way of life. It is lifestyle that shape and formRead MoreMy Personal Philosophy Of Nursing1053 Words   |  5 Pagesrules, beliefs, theories, and principles. This aforementioned are the podium upon which the value and philosophies of the success of each profession is based. 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This means that an individual that wishes to know why a laptop is a laptop or why is it thatRead MoreEthics Philosophy : Ethics And Ethics Essay976 Words   |  4 PagesEthics Philosophy A personal ethics philosophy helps a person to maintain and employ good morals and values that are important in a one’s life. Understanding the importance of ethics is critical in order to consciously work to develop and effectively utilize ethics. Therefore, accepting the importance of one’s ethical philosophy will result in ethical decision-making, therefore developing the ability to put ethical theory into practice create ethical conditions albeit, personal and professionalRead MoreConfucius; Then Now973 Words   |  4 Pagesof Chinese political thinkers. His philosophy traveled across the many kingdoms in China, centuries later becoming a part of the foundation of modern Chinese governance. Born after the fall of the Zhou Dynasty, Confucius belonged to the Warring States Era, a time of significant chaos. From the time of his being to modern day, people from China and many other countries in the world have studied the core values of his teachings, all hoping to make such values applicable to their own lives. AlthoughRead MoreWhat Values From Traditional And Progressive Philosophies Complement Each Other868 Words   |  4 Pagesidentifiable philosophies that answer these questions: Traditional, Progressive, Existential and Critical Theory. However, they are often taken to the absolute and extreme. I firmly believe that taking both the main valued approaches from the Traditional and Progressive Philosophies provides strong disciplinary focuses and knowledge integration. The combination of the two philosophies allows for a positive insight to all educational philosophies. 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Company Indent Significance Environmental †Myassignmenthelp.Com

Question: Discuss About The Company Indent Significance Environmental? Answer: Introduction JB Hi-Fi is the largest retailer for home entertainment that established in Australia. They are the market leader due to the competitive price, big brands and wide range of products like headphones, iPads, wireless speakers, home theatre, mobile phones, laptops and televisions. The company identifies the significance of environmental, social and governance related matters towards the shareholders, customers and suppliers. psychology details related to the company are as follows Industry situation and company plans JB Hi-Fi Limited belongs to the retail industry in Australia and though the retail industry is becoming stronger as compared to the past years. Retailing sector in Australia increased by 3% during 2016 with regard to the current value terms that is the growth line recognized during the period. Though the growth is positive, it is slower as compared to the year 2015 as the country became cautious regarding its discretionary spending owing to the low growth in income (Post Byron, 2015). Wesfarmers was the biggest retailer during 2016 along with it being the leader over all the multiple categories for retailing. Their value growth was mainly driven by strong performance in home related products. Therefore, JB Hi-Fi will continue to have a strong competition with Wesfarmers during the current year as well as in the future years. Further, retail industry in Australia is expected to grow at the value CAGR for 3% at constant rate. This growth will mainly driven by the home entertainment, garden specialist and internet retailing that are expected to grow owing to the increase in demand for new home related products and new technologies adoption. Future plans of the company The solution from JB Hi-Fi is the key driver for their success. They will continue with the plan of aggressive recruitment along with the expansion of the services and products they offer. They are planning to set up the play in the integrating related products and the services towards the education sector, government and business sectors through the JB Hi-Fi solutions arm. Further, it is expected to provide $ 500 million per year with regard to sales through the strategic acquisitions and organic growth (Hunjra Bashir, 2014). Moreover, the company has a plan to expand their store with regard to home branded to 75 from 43 outlets. Each new outlet for JB Hi-Fi store contributes towards the growth of the customer awareness, supplier support and marketing share. As per the CEO, Mr Murray, in association with the ongoing investment towards the store wages, supply chain and staff training put the company in strong position so that they can continue with the expansion. Financial statement analysis Statement of financial performance Determination of gross profit, net income and income from operation Particulars 2013($m) 2014($m) 2015($m) 2016($m) 2017($m) Gross profit 699 739 798 865 1231 Income from operation 178 191 201 221 268 Net income 116 128 137 152 172 Gross profit - It is identified from the above table that the gross profit of the company is in increasing trend and it reached to $ 1,231 million for the year ended 2017 from $ 699 million in the year 2013. Further, with the increase in revenue the company is able to increase its gross profit from sales. Therefore the profitability position of the company seems good. Income from operation - It is identified from the above table that the income from operation of the company is in increasing trend and it reached to $ 268 million for the year ended 2017 from $ 178 million in the year 2013. Further, with the increase in revenue the company is able to increase the income from operation from sales. Therefore, the profitability position of the company seems good. Net income - It is identified from the above table that the net income of the company is in increasing trend and it reached to $ 172 million for the year ended 2017 from $ 116 million in the year 2013. Further, with the increase in income from operation the company is able to increase the net income from sales. Therefore, the profitability position of the company seems good. Trend analysis HORIZONTAL ANALYSIS Particulars 2013($m) 2014($m) 2015($m) 2016($m) 2017($m) 2013 2014 2015 2016 2017 Gross profit 699 739 798 865 1231 100% 106% 114% 124% 176% Income from operation 178 191 201 221 268 100% 107% 113% 124% 151% Net income 116 128 137 152 172 100% 110% 118% 131% 148% Significant accounting policies The financial statement of the company has been prepared in compliance with the IFRS (International financial reporting standard) that is issued by IASB (International Accounting Standards board). Further, the general purpose financial statements are prepared as per the AAS (Australian accounting standards and the interpretations released by AASB (Australian accounting standard board) and Corporation act 2001. Items different from industry norm Though the retail industry in Australia is growing rapidly, the increase in gross margin of the company seems to be unrealistic as the increase from 2016 to 2017 amounted from $ 865 million to $1231 million. Statement of financial position Particulars 2013($m) 2014($m) 2015($m) 2016($m) 2017($m) Total Liabilities 600 565 552 588 1599 Shareholders equity 243 295 343 405 854 Total assets 843 860 895 993 2452 VERTICAL ANALYSIS Particulars 2013($m) 2013($m) 2014($m) 2014($m) 2015($m) 2015($m) 2016($m) 2016($m) 2017($m) 2017($m) Total Liabilities 600 71% 565 66% 552 62% 588 59% 1599 65% Shareholders equity 243 29% 295 34% 343 38% 405 41% 854 35% Total assets 843 100% 860 100% 895 100% 993 100% 2452 100% HORIZONTAL ANALYSIS Particulars 2013($m) 2014($m) 2015($m) 2016($m) 2017($m) 2013 2014 2015 2016 2017 Total Liabilities 600 565 552 588 1599 100% 94% 92% 98% 267% Shareholders equity 243 295 343 405 854 100% 121% 141% 167% 351% Total assets 843 860 895 993 2452 100% 102% 106% 118% 291% Significant accounting policies Property and equipment the impairment loss with regard to the assets is recognised where the varying amount is more than the recoverable amount. Further, the assets is derecognised when it is probable that the there will be no economic benefits that will arise from the asset or the asset is disposed off (Wagner, Block, Miller, Schwens Xi, 2015). Inventories inventories are shown in the balance sheet at the lower among the net realisable value and cost. Determination of net realisable value is depended upon the key assumptions those are required under the management judgement. Receivables the receivables are reviewed on continuous basis. Allowance for the bad debt is is used when it is probable that the amount will not be collected. Further, the amount of the allowance for impairment is the difference between carrying amount of the asset and the amount that is expected to be collected. Goodwill goodwill is measured as the excess of cost of acquisition over its fair value for the companys share of net recognizable asset at the acquisition date Intangibles Other intangible assets like location premiums, rights to share of profit and brand names are measured as they have indefinite asset life. These assets are carried in the balance sheet at the cost reduced by the accumulated losses for impairment (Bailey, Price, Pyman Parker, 2015). Items different from industry norm Though the retail industry in Australia is growing rapidly, the increase in total assets of the company seems to be unrealistic as the increase from 2016 to 2017 amounted from $ 993 million to $2452 million. Statement of cash flows Particulars 2013($m) 2014($m) 2015($m) 2016($m) 2017($m) Operating cash flow 178 191 201 221 268 Net income 116 128 137 152 172 Net income % 65% 67% 68% 69% 64% It can be identified that the net income percentage after deducting the expenses from operating cash flows are in increasing trend. Therefore, it can be said that the profitability position of the company is improving along with the increase in operating cash flow of the company (Graves Shan, 2014). It is recognized that the company is sufficiently expanding though the investing activities and it increased from $38 million in 2013 to $ 886 million in 2017. However, the increase from the year 2016 to 2017 was significant as the increase was from $ 52 million to $ 886 million seems unrealistic. The most important source of financing for the company is through equity as more percentage of finance is raised through equity as compared to raising through debt. During the year ended 30th June 2016, shareholders equity represents the amount of $854 million whereas, the amount of debt amounted to $ 559 million. Item 2013($m) 2014($m) 2015($m) 2016($m) 2017 ($m) Cash 67 43 49 52 73 It can be identified from the above table that there is no specific trend for the cash of the company over the past five years. During 2013, the amount of cash under balance sheet was amounted to $ 67 million and started decreasing and reached to $ 52 million in 2016. However, during 2017 it again increased and reached to $ 73 million. The major points of interest regarding the above findings concerning the cash flow statement is that with regard to investing activities, the increase from the year 2016 to 2017 was significant as the increase was from $ 52 million to $ 886 million seems unrealistic. Further, the net cash provided from financing activities were in negative till the year 2015. However, it went up to $716 million at the closing of the period 30th June 2017. The reason behind this must be found out. Ratio analysis TYPE FORMULA 2013 2014 2015 2016 2017 Industry average liquidity ratio Current ratio Current asset/current liabilities 1.27 1.64 1.62 1.57 1.32 1 long term solvency ratio Debt-Equity ratio Total debt/total equity 0.51 0.21 0.41 0.27 0.65 0.5 profitability ratio Net profit margin Net profit/net sales *100 3.52 3.69 3.74 3.85 3.06 7% cash flow adequacy ratio Cash flow to asset ratio Cash flow from operation/total assets 0.19 0.05 0.20 0.19 0.08 0.20 Market strength ratio Price earnings ratio Price/earning 18.37 12.44 14.30 18.66 15.08 29 Analysis of the ratios From the above table of ratios, it is recognized that the current ratio of the company are moving around 1.27 to 1.64. However, during the year 2014, 2015 and 2016 it is more than 1.50 that indicates that the company may not using their working capital efficiently. Further, there is no specific trend for the solvency ratio. During the year 2013, 2015 and 2017, it was more or less as per the industry average (Bodie, 2013). However, for the year 2014 and 2016 it was significantly low as compared to the industry average. Further, the net profit margin of the company for the last 5 years were significantly lower as compared to the industry average and it was moving around 3% only. The cash flow from operation was as per the industry average only for the year ended 2013, 2015 and 2016. However, for the other years the ratio was significantly low. Moreover, the price earnings ratio of the company almost half for all the years as compared to the industry average. Conclusion It is found from the above analysis that the company is performing steadily. However, the net profit margin of the company of the company for the last 5 years was significantly lower as compared to the industry average of 7% and it was moving around 3% only. Further, the price earnings ratio of the company for all the years under consideration is considerably low as compared to the industry average of 29. Recommendationb As the net profit margin of the company is significantly low as compared to the industry average, the company shall find out the areas of wastages and minimize the expenses as far as possible. Further, the company shall try to create shareholders value through generating income from sales and increasing the shareholders value. As it is identified that the company performance with respect to all aspect are in increasing trend and company is regular in payment of dividend to the shareholders. Though the price earnings ratio is lower as compared to the industry average, it is found that the company is able to provide positive return to the shareholders throughout the period of 5 years that is under consideration. Therefore, it will be a good decision to invest in JB Hi-Fi Limited. Reference Bailey, J., Price, R., Pyman, A., Parker, J. (2015). Union power in retail: contrasting cases in Australia and New Zealand.New Zealand Journal of management Relations (Online),40(1), 1. Bodie, Z. (2013).Investments. McGraw-Hill. Graves, C., Shan, Y. G. (2014). An empirical analysis of the effect of internationalization on the performance of unlisted family and nonfamily firms in Australia.Family Business Review,27(2), 142-160. Hunjra, A. I., Bashir, A. (2014). Comparative Financial Performance Analysis of Conventional and Islamic Banks in Pakistan.Bulletin of Business and Economics (BBE),3(4), 196-206. JB Hi-Fi | JB Hi-Fi - Australia's Largest Home Entertainment Retailer. (2017). Jbhifi.com.au. Retrieved 13 September 2017, from https://www.jbhifi.com.au/ Post, C., Byron, K. (2015). Women on boards and firm financial performance: A meta-analysis.Academy of Management Journal,58(5), 1546-1571. Wagner, D., Block, J. H., Miller, D., Schwens, C., Xi, G. (2015). A meta-analysis of the financial performance of family firms: Another attempt.Journal of Family Business Strategy,6(1), 3-13.